Expert Solutions

Expekt.com, one of the leading international online gaming companies, has offered secure and competitive online betting since 1999. Expekt.com offers a comprehensive and diverse range of online gambling products, including sports betting, bingo, casino, poker and soft games via its website www.expekt.com.

Historically, Expekt used an in-house affiliate accounts processing and management programme. As the amount of affiliates partnering with Expekt continued to increase substantially and the revenue generated from affiliate accounts amplified, Expekt began to further appreciate the value of this type of marketing and the important role it plays in the development of sales and marketing over the internet.

To cater for this growing network of affiliates, Expekt decided it needed to adopt a fully automated affiliate marketing operations system, which would allow for complete customisation, to ensure all its specific requirements could be accommodated for.

More specifically, Expekt wanted to integrate with a company, with whom it could establish a mutually beneficial result and which could ultimately provide it with an affiliate system that was second to none and one that which had the potential of both meeting and eventually superseding
its expectations.

Following a lengthy research process, where Expekt reviewed all the options available to it and evaluated what each option had to offer, management reached a unanimous decision – given its specialisation in the field of performance-marketing software solutions, NetRefer
was Expekt’s palpable choice. Past experience in the general software solution industry and an excellent track record within the field of affiliate marketing allowed NetRefer to approach this challenge with a clear and concise vision of what tools and technologies needed to be employed. Over and above the core management solution, the flexibility offered by the NetRefer solution also allowed for all the necessary customisations required by Expekt.

Speaking at the launch of this new system, Lloyd Purser, senior manager of online marketing at Expekt, explained that “NetRefer has managed to incorporate all Expekt’s requirements, and the team has successfully developed a highly scalable and automated affiliate marketing management programme which will definitely put us in an advantageous position in terms of affiliate marketing”. Purser further explained that “the company is delighted with the close relationship it has established with the team at NetRefer, who clearly took the time to really listen to and understand our requirements, and as a result developed a truly tailor-made system capable of dealing with both our current and future needs”.

 

Explaining the reasons behind opting for the NetRefer solution, Purser explained “The NetRefer system is evidently a feature-rich system allowing for flexibility and growth, which assured us that this system is definitely capable of satisfying our needs”. In addition, the application is also stable and robust which as Purser pointed out, is essential in the industry since “though speed to market is fundamental, affiliates understandably do not tolerate instability/security glitches, and as Expekt, we needed to ensure that our provider got the system right the first time”. The solution NetRefer’s response to these needs was the creation of a unique solution for Expekt with the following functionalities:

• A powerful and flexible ad server and media management tool – allowing Expekt to serve all types of media, and offer these to all affiliates who can access all tools effortlessly and quickly.
• Exceptional tracking technologies – using advanced tracking technologies, NetRefer offered Expekt an extremely reliable tracking solution, whereby both Expekt and its affiliates could determine which banner is bringing them the most players. In addition, the technology also allowed it to establish which website or part of website was enjoying the most success in terms of revenue generation.
• A first-rate affiliate management system – where, by simply accessing the affiliate/administrative interface, both affiliates and Expekt administrators could now have absolute control over affiliates,
• Wide-ranging reporting functions – offering com- prehensive reporting for all vital statistics coupled
  with extensive data analysis tool for both affiliates and Expekt administrators alike.

 

NetRefer also offered Expekt the possibility of customising both the affiliate and administrative interface to ensure the interfaces are compatible with the company’s overall branding efforts. Additionally, the affiliate sign-up microsite created by the NetRefer team was also in line with these branding efforts, ensuring a common look and feel.

However, this was only a start, and to date, NetRefer has continued to exceed all client expectations, by continually developing enhancements to the software and ensuring that the client system is powered by the most comprehensive affiliate management solution. With NetRefer having just released the 3.7 version of its software, Expekt is now enjoying the benefits of the significant enhancements associated with this new version, in terms of new system features, add- on modules and improved system performance and resilience.

Commenting on the latest 3.7 release, Purser further pointed out that NetRefer has made “significant strides in terms of reporting, enhanced flexibility, media serving and the wide array of add-on modules we as clients have at our disposal”.

However, as the old proverb goes…a picture is worth a thousand words…the following screen shots will give you an even clearer idea of the type of solution NetRefer delivered. With all the above-mentioned features and the considerable amount of new features developed and deployed in the quarterly releases, it is no wonder that as Purser explains “We are really very happy with the system since implementation and it has provided us with a solid platform to drive forward our affiliate business, which is exactly what we required.”

For a demonstration and to gain a clearer picture of the unparalleled benefits the NetRefer solution can offer you, please feel free to send us an email.