Newsroom
Articles
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Date:
Feb - Mar 2010
Published on
iGB Affiliate
Author
Matthew Casitillo
Impoving loyalty and ROI in the current economic climate
Certain economic indicators such as the GDP growth and inflationary pressure (as reported by the International Monetary Fund – World Economic Outlook Report October 2009) are showing mild signs of economic recovery for this year. This is very good news for operators in most industries as it could mean that business is expected to rise again; however, in the marketing world, competition is set to increase once again.
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Date:
Dec - Jan 2010
Published on
iGB Affiliate
Author
Matthew Casitillo
Affiliate Relationship Management – Creating Value by Supporting Valuable Affiliates
The key to successful Affiliate Relationship Management is creating, growing and maintaining a good relationship with affiliates. However, given the human and other financial resource constraints, it is essential to devise a proper relationship management strategy that aims to establish a varying degree of relationship commitment based on the relative importance of the affiliate to the business.
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Date:
Oct-Nov 09
Published on
iGB Affiliate
Author
Matthew Casitillo
Affiliate Retention: Rewarding good affiliates while weeding out bad ones
My previous article – Affiliate Marketing Retention Vs Acquisition Strategies (which you can find on http://www.igbaffiliate.com) - focused on the importance of strategically choosing your affiliates using the Affiliate Value Model. This model enables affiliate managers to classify affiliates according to their potential and helps them to focus their energies on acquiring, growing and retaining valuable affiliates. This article will deal with the practical ways of categorizing affiliates and suggest ways of incentivizing good affiliates and weeding out the bad ones.
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Date:
22.12.2008
When the going gets tough… Affiliates get going
With the financial world facing extreme crisis and various governments across the globe running frantically in what can merely be described as “blind panic”, one could easily be forgiven for joining the masses.
