myBet.com is pleased to announce the launch of its affiliate programme

Berlin/Stockholm, September 27, 2010 – myBet.com is pleased to announce the launch of its affiliate programme using the NetRefer affiliate software and the services of Ihre Consulting AB.

"Our reputation is paramount to us, and we strive to partner with industry leaders that will provide unparalleled products and services," said Edward Mifsud, Director at myBet. "Playtech and Chartwell power our gaming software and we are delighted at having adopted the NetRefer Affiliate software solution, which we are confident, will be an important step for us to broaden our customer base via affiliates."

myBet have used the services of Ihre Consulting AB, a company headed by their founder, Edward Ihre, to ensure that the affiliate programme becomes as competitive as possible.

"It has been a pure pleasure working with both myBet and NetRefer on this project. I am confident that future affiliates will also experience the level of professionalism and flexibility by both companies once they join myBetPartners. I really look forward the continuous work of assisting myBet with the recruitment of affiliates across Europe and helping them building an organization accordingly".

"myBet represents a strong brand and has a dynamic team which offers an excellent opportunity for players and affiliates alike," said NetRefer Technical Account Manager, Clint Griscti. "With our affiliate software solution, myBet will now be able to confidently track all their affiliate referrals and product activities efficiently under one robust affiliate programme, in addition to accessing the most advanced rewards and reporting options. Affiliates will also have a new experience with the use of the recently updated and improved affiliate Interface"

myBet provides players with the full spectrum of the exciting world of betting and gaming in one place, using a single account. Mybet offers sports betting (including an extensive livebetting product), casino and poker. Established in 2003, the myBet brand has a long-established reputation for value and customer satisfaction, founded on concessions and bonuses for its customers. The brand is also represented in over 250 brick and mortar myBet shops across Europe.

myBet affiliate programme (http://partners.mybet.com) offers affiliates who promote myBet's sportsbook, poker and casino products uncapped commissions, with what is considered to be one of the best converting casinos on the Internet. Affiliates can also earn up to 50% revenue share (base rate 30%) on all referrals, for the lifetime of their stay at myBet. Worth noting is that affiliates will earn commission from all myBet's products, regardless of product of origin of customer signup. So if myBet have successfully cross-sold other products to an affiliate customer, the affiliate will enjoy the same level of commission for that customer for that product as well. myBet also apply a no-negative carryover policy.

About myBet

myBet.com is a brand of Personal Exchange International Limited (PEI Ltd.). The company was established in January 2003 in Malta.

myBet sportsbook is unique in its kind with a vast betting variety and more than 4,000 daily sports bets. The recently launched live betting platform offers over 2,000 matches and events per month and is the only sports betting product that allows easy combination of mainbook and live betting events. New customer can claim €50 first deposit bonus.

myBet Casino offers over 90 casino games in flash version - no download is required. The game-set includes the best online games in the market. New customers have the opportunity to claim a casino welcome bonus up to €250 on their first chip transfer.

myBet Poker portal has over twenty thousand players at peak hours. It is a part of the fastest growing and biggest online poker network - the ipoker network. As a member of the ipoker network we offer our players the best promotions; these promotions are also constantly growing and are getting better and better. New customers can get up to 100% bonus (up to $600) on their first deposit.

Contact Information
Edward Mifsud
Director
myBet.com

http://partners.mybet.com

About Ihre Consulting AB

Edward Ihre is the founder of Ihre Consulting AB in Sweden in March 2010. He has been in the gaming industry since 2002. Mr. Ihre was the Managing Director of Ladbrokes Poker, from September 2007 - March 2009. Ladbrokes is a global-leader in the betting and gaming market, taking up to 10 million bets each week and over £14 billion in stakes each year. Prior to this, he was the Director of Partnerships and Affiliations for PokerStars, Isle of Man from December 2006 - August 2007, and for Ongame/PokerRoom.com (later BWIN), from November 2004- December 2006. At PokerStars, he was responsible for developing PokerStars' global portfolio of affiliate and commercial partners, as well as identifying and optimizing new growth opportunities. He increased the affiliate contribution of new customers tenfold, from 4% to 40%, while at Ongame/PokerRoom.com; Mr. Ihre redesigned and restructured its affiliate program, taking it from an unknown to the most recognized in the industry. Mr. Ihre was the Managing Director of Parbet UK, from September 2002-April 2004. Previously, he has held various senior positions in media companies in Sweden including IEC in Sports and Digiscope. Mr. Ihre has global experience in the poker space and is highly respected in the competitive online gaming industry and is also a Member of the Board of Connect Now AB (www.connectnow.se)

Main fields of expertise (and service provided) are:
- Affiliate Marketing, including affiliate recruitment, program set-up/optimization, organizational structure and processes
- Gaming Product Management, including procurement/optimization
- Brokering/Agent. Help you get in touch with the right-, companies, people, opportunities and deals. From decision-makers to people on the ground, within all aspects of running a (more) successful gaming business

Many years of experience within the above fields and with an extensive network of contacts, Ihre Consulting can create unique, innovative and sustainable solutions for your company.

CONTACT INFORMATION
Edward Ihre
Owner/CEO